Sports Industry


Sports leaders across the board expect industry growth rates to decrease from 7.7 percent in the past 3-5 years to 7 per cent in the next 3-5 years, which represents a slowdown of 9.2 per cent.


In the 2017 edition of our survey, sports leaders were significantly more doubtful, with growth rates expected to decrease from 8 to 6.4 percent over the equivalent timeframe (20.7 percent slowdown).


Considering growth expectations through to 2022, the most optimistic respondents are based in Asia, expecting a growth of 7.9 per cent (compared to 7.4 percent in the past 3-5 years). Respondents based in Europe came in second, predicting growth of 7.1 per cent, albeit expecting a 13.7 per cent slowdown compared to their perceived growth of 8.2 per cent for the past 3-5 years.


Respondents based in the Middle East and Africa predict that growth rates will rise from 5.8 percent in the past 3-5 years to 6.4 per cent in the next 3-5 years, which represents an acceleration of 10.4 per cent. As for respondents based in the Americas region, growth is expected to decrease from 6.5 per cent to 6 percent, equating to a 8.2 percent slowdown which may signal the industry’s concern with growing saturation in North America in particular. Last but not least, respondents in the Pacific region predict growth to decrease from 5.8 to 5.1 per cent (an 11 per cent slowdown).